Client: Specialty Coffee Association of Europe (SCAE). A non-profit membership association, SCAE has established a network of coffee lovers and industry professionals across more than 90 countries worldwide. SCAE is focus on inspiring coffee excellence through innovation, education, research and communication.
Project: WoC - World of Coffee. Concept Development, Communication and Design for event, expo including marketing and merchandise collaterals.
Impact: Very well received and appreciated design concept inspired by the Nordic "Allmoge" style. You can also see a map of Europe in the coffecup. And, of course, a subtle flirtation with the Swedish fika tradition.