Client: Specialty Coffee Association of Europe (SCAE). A non-profit membership association, SCAE has established a network of coffee lovers and industry professionals across more than 90 countries worldwide. SCAE is focus on inspiring coffee excellence through innovation, education, research and communication.
Project: WoC - World of Coffee. Concept Development, Communication and Design for event, expo including marketing and merchandise collaterals.
Impact: Very well received and appreciated design concept inspired by the Nordic "Allmoge" style. You can also see a map of Europe in the coffecup. And, of course, a subtle flirtation with the Swedish fika tradition.
![](https://cdn.myportfolio.com/198c1b003b2b97b1e164cce303b76426/32b89eae9de64818ae5c8218_rw_1200.jpg?h=3ce5ebcbd7eb8557a27dc14ba0c84be6)
![](https://cdn.myportfolio.com/198c1b003b2b97b1e164cce303b76426/8cb96a4390a80415899fed18_rw_1200.jpg?h=eb15b9ffb936aba8dca0f4fd23cbcf5e)
![](https://cdn.myportfolio.com/198c1b003b2b97b1e164cce303b76426/0569b431d87468f76279e8e9_rw_1200.jpg?h=5b6871b0459ce401356119701fd01073)
![](https://cdn.myportfolio.com/198c1b003b2b97b1e164cce303b76426/f9e641884455e9f3b7c89c23_rw_1200.jpg?h=5464a2834101955ed34dcaf5fa0bf314)
![](https://cdn.myportfolio.com/198c1b003b2b97b1e164cce303b76426/bdc7afe8eee0210da5be85c1_rw_1200.jpg?h=9a5476d4a96ade9e520572ea3d672111)
![](https://cdn.myportfolio.com/198c1b003b2b97b1e164cce303b76426/aeecba0e7c98f63ed8a90a0e_rw_1200.jpg?h=e48b2603b4db90fdea0bf1da0bd69c57)
![](https://cdn.myportfolio.com/198c1b003b2b97b1e164cce303b76426/f1849492adcbe1a39ed4f0a3_rw_1200.jpg?h=1161388667b2352c4ef3f95ca2c201b6)
![](https://cdn.myportfolio.com/198c1b003b2b97b1e164cce303b76426/7ef5af5b0f34ba8aab161ec6_rw_1200.jpg?h=849bf4ffb4ab555fce13462448ac6b38)
![](https://cdn.myportfolio.com/198c1b003b2b97b1e164cce303b76426/9f45185e2a56665a7f13c621_rw_1200.jpg?h=82cb5eefebdff625836c3f9411c91139)
![](https://cdn.myportfolio.com/198c1b003b2b97b1e164cce303b76426/b215934dffaf210f0a242534_rw_1200.jpg?h=f3c6cd161f940bf07666357fd5222b4f)