The Power of a Networked Perspective.
Im Christian Loets, founder of Forza Loets & Friends, a strategic creative leader and brand builder with 20+ years of international experience driving brand relevance and business growth. I bridge the gap between creative vision and commercial success, translating complex challenges into compelling brand stories, concepts, and design systems. My expertise lies in leading projects from initial strategy through to execution, managing multi-disciplinary teams, and delivering work that resonates with audiences and achieves key objectives.
Forza Loets & Friends is the embodiment of that belief. We are a strategic network-agency, built for flexibility and excellence. Instead of a rigid in-house team, we assemble a dedicated team of senior strategists, creatives, and developers tailored to your specific project's needs.
This model gives you access to top-tier talent without the overhead, ensuring you get the right expertise, not just the nearest available. It’s a smarter, more agile way to work, focused entirely on delivering exceptional results for your brand.
"Always focus on a holistic approach with new perspectives, smartness and forward thinking results."
Selected clients
Global Brands & Corporate: Volvo Group, Volvo Trucks, Volvo Construction Equipment, Husqvarna, Barilla, Stena Group, Continental Tires, Emirates Airlines, ABN AMRO Bank, GlaxoSmithKline, Toyota Sweden, Virgin Megastore, Signature Clubs International.
Hospitality & Real Estate: Abu Dhabi Tourist Authority (ADTA), Dubai Convention Bureau, Al Sahra Desert Resort, Gausta Skiresort, Rotana Hotel Group. InterContinental Hotels, Marriott Hotels, Rest Sjömagasinet, Rest Sjöö, Rest Space62, Swedish Taste, Christie’s Great Estate, Bollington Real Estate, Asteco Real Estate, Amlak Finance.
Culture & Lifestyle: Göteborgs Operan, Liseberg, Svenska Mässan, Studentlitteratur, Dewan Architects, Archgroup Architects, Grand Cinemas, Capital Club, Chillcode Rec, Flow Rec, Plusquam Rec, SpiralTrax Rec, MPDQX Rec, Swedese, Dekora, Exxent, Bobby Digital Studios.
Public Sector & Innovation: Göteborgs Stad, SOS Alarm, Mölndal Municipality, Alingsås Municipality, Chalmers Studentbostäder, CRUI (Center for Innovation & Urban Research), RAK Investment & Development Office, Framtidens Företag (Inkubator), Appland, Moo Audio & Tech.