Hello, I´m Christian Loets and I run Forza Loets - for ambitious clients and collaborations, to share my knowledge in the areas of brand-, concept-, communication and design development.
Our objectives are to get under the skin, refine and elevate brands, generate engaging concepts, communication and experiences including attention grabbing design. Everything with the sole purpose to deliver tangible values with progressive results.
“Always focus on a holistic approach with innovative solutions, new perspectives and forward thinking results.”
I have collected over 25 years of experiences in media independent, multi-channel, transboundary and international projects over a wide range of industries, and I came to learn that quality and loyalty are earned from genuine dedication and passion :-)

I’ve been part of and led numerous of projects and are grateful to all great brands, teams and organizations:

ABN AMRO Bank, AcobiaFLUX, Al Sahra - Desert Resort, Addsell, Archgroup Architects, ADTA (Abu Dhabi Tourist Athority), Active Summer Camps, Aldus Capital, Alingsås Municipality, Amlak Finance, Arvid Nilsson, Asteco Real Estate, Anacka Målstyrd Affärsutveckling, Appland, Arvid Nilsson, Atmotech, Barilla Pasta, Bobby Digital Studios, Bollington Real Estate, ByMyrberg, Carmanor, Carmenta, Cafégo, Chalmers Studentbostäder, Capital Club, Changes Charity, Chillcode Records, Christi´s Great Estate, Continental Tires, CPI Holding, CRUI (Center for Innovation & Urban Research), Dahlborgs Bageri, Dekora, Diamant Boart, Dubai Convention Bureau, DUBAL (Dubai Aluminium), Dewan Architects, Dnata, Edera, Elheerat, Empower, Emirates Airlines, Espresso Gear, Extended Solutions, Exxent, Framtidens Företag, Felker Construction, Flow Records, Gausta, Glaxo Smith Klein, Grand Cinemas, Got City Center Hotels, GOP, Göteborgs Operan, Göteborgs Stad, Hagabadet, Husqvarna, HiperFloor, Ingemar Johansson AB, InterContinental Hotels, Kaffe Kompaniet, Liseberg, LWD Design Group, KXM Managment, Mariott Hotels, Malibu Drinks, MerxTeam, M3 Construction, Moo Audio & Tech, MPDQX Records, Munkekullen, Mölndal Municipality, Park Place Tower, Peppermint Experience, PDGM, Plusquam Records, RAK Investment & Development Office, Rotana Hotel Group, Sannas Naturliga, Seastate Marine, Signature Clubs International, Restaurant Sjömagasinet, Salinity, Senab, Restaurant Space62, Seglarkrogen GKSS Marina, SONY Ericsson, SOS Alarm, Sprial Trax Records, Språkbolaget, Stena Line, Stena Group, Swedish Taste, Swedese, Svenska Mässan, Särö Stable, Restaurant Sjöö, TrollDental, Toyota Sweden, Thylling, Tomoyo, V-Fast, Vätterleden Invest, Virgin Megastore, Visita (Svensk Besöksnäring), Volvo Group, Volvo Group Connected Solutions, Volvo Concept Lab, Volvo Construction Equipment, Volvo Trucks, UEM Medical, Yacht Bay Tower, etcetera...

Career + Experiences
Collaborations // Freelance
I appreciate working in collaborative teams, and have been fortunate to be part of some great teams:
// 2028 New World Agency, Sweden
// Fredag CBWP, Sweden
// PDGM, Paradigm Brand Consultancy, Sweden
// Stendahls Communication, Sweden
// Lyve Company, Sweden
// Brandclub, Sweden

2013 - Started Forza Loets

2010 - 2013 Design Director // Innovaform, Sweden
2008 - 2009 Design Director // Omnia, Dubai
2005 - 2008 Creative-, Division Director + Partner //
LWDesign Graphics, a part of LWDesign Group, Dubai
2003 - 2005 Senior Creative // Electric Orange, Dubai
1996 - 2003 Creative Partner // Loets Design, Sweden + Dubai
1994 - 1996 Art Director // T.Y.F.N.H. (ThankYouForNotHallucinating), Sweden + LA, USA

Education //
RMI Berghs School of Communication, Sweden - Graphic Design & Communication.