Would you like to get your brand into tip-top shape?
The desired associations with your brand are clearly signaled through brand identity, culture and attitude. Is it consistent with the brand strategy, is it attractive to today's audience and are we finding the right people? Can we expand seamlessly and are we clearly communicating our purpose? We assess your current status, to build consensus and understanding together. We present conclusions and suggested actions for the changes and optimizations needed for the brand. By the end of the Brand Retreat, you will know: What to do, How to do it, and of course Why you are doing it - key attributes that make customers and employees recognize your brand. We will compile the material in the appropriate format for an effective implementation and then create the conditions for follow-up.
Our Offer - Brand Retreat with Workshop
A 6-step Brand Retreat. During the Brand Retreat we will guide you through a structured process, ask questions and mentor your discussion. As you reflect and present your view, we provide feedback on the challenges and opportunities your brand is facing and recommendations on how to move forward.
Step 1) Startup: Ambition / Resources / Timetable
We need to figure out some key parameters such as target vision, structure and guidelines to smoothly create this project.
We need to figure out some key parameters such as target vision, structure and guidelines to smoothly create this project.
Step 2) Research: Status / Benchmarks / Inspiration
We need to find out where we are right now, and with a set of questions as homework we can get a clear starting point and understanding. Also awareness of what you aspire to and want to be.
Step 3) Workshop: Perspectives / Consensus / Ideas
We review the research and the answers from the homework. We will have open discussions and exercises to clearly get everyone’s views and opinions.
We need to find out where we are right now, and with a set of questions as homework we can get a clear starting point and understanding. Also awareness of what you aspire to and want to be.
Step 3) Workshop: Perspectives / Consensus / Ideas
We review the research and the answers from the homework. We will have open discussions and exercises to clearly get everyone’s views and opinions.
Step 4) Presentation: Conclusions / Suggestions
We will summarize and put together a presentation with what we agreed in the workshop. We will look at different approaches and go through options and propositions:
We will summarize and put together a presentation with what we agreed in the workshop. We will look at different approaches and go through options and propositions:
Step 5) Delivery: Guidance / Tools / Units
How do you want your delivery and in what way and what tools should we develop. An inspirational Playbook with guidelines or maybe something else like a film or an event?
How do you want your delivery and in what way and what tools should we develop. An inspirational Playbook with guidelines or maybe something else like a film or an event?
Step 6) Implementation: Extern & Intern Activation
Time for action and implementation of the units and tools we have developed.
Time for action and implementation of the units and tools we have developed.