Client: The Volvo Group is one of the world's leading manufacturers of trucks, buses, construction equipment, marine and industrial engines. We been working with Trucks, Construction equipment and Connected Solutions
Project: We had the opportunity to update and further develop a cornerstone of Volvo's core values – “Safety”. Brand Development, with in a number of workshops with the client we shaped a new definition which was activated on the global website and various campaigns. We also collaborate in assignments ranging from launch materials, ongoing Communication and Design for new products, example "All on Site".
Impact: The new and evolved definition of “Safety”, was very well received and strengthened Volvo Trucks' position. Always with global brands, it’s important to understand the holistic perspective, be responsive, objective and consciously drive the change that makes a difference.
