Client: Al Sahra is a unique desert resort set in 37 million square feet of sand dunes and indigenous flora and fauna. This state-of-the-art entertainment complex encompasses the spectacular Al Sahra Amphi-theatre, seating for 5 000 guests and a range of outlets. This multi-purpose venue offers visitors an experience of Arabian hospitality, heritage and culture, set in a natural desert environment.
Project: Brand Development, Visual Identity with a range of logos (main and outlets), colors, imagery, graphics and fonts. Communication and Design with website, marketing and show programs.
Impact: A wonderful destination where heritage meets contemporary. Inviting and exciting with the magnificent shows. Great contact with nature and the environment – You should see the star during the night!
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