Client: SOS Alarm Sverige AB is the Swedish public company that operates the 112 emergency number in Sweden. It is owned in equal parts by the Swedish State and the Swedish Association of Local Authorities and Regions.
Project: A children´s education and storybook. Title: ”What to do, Dial 112” (Swedish: Vaddå 112, Lätt att slå). A series of educational short stories for kids (3-8 years), to create awareness about emergency situations. When and how to call 112, the Swedish official emergency number. Copy by Annika Dopping. Concept Development, Design including all the illustrations and animation directions.
Impact: A fun and engaging book that awakens a lot of curiosity, understanding and interest among all children. Distributed through preschools and schools.